“We really want to engage the entire community and have as many businesses and organizations involved as possible,” she said. Pulling off an effective campaign around the movie will require broad local support, LACDC Executive Director Lauren McDaniel said. This is something she said they are working with the New Mexico Tourism Department to pitch to travel media and influencers at the end of January during the annual Media Marketplace event in New York City. The plan is to promote Los Alamos as the place where many of the film’s events actually occurred and where the community takes pride in providing the facts of the story upon which the movie is based. Stewart said it is expected that Oppenheimer and Los Alamos will receive more attention because of the film. Stewart pointed out that Oppenheimer’s story continues even today for instance, Secretary of Energy Jennifer Granholm recently nullified the 1954 decision to revoke Oppenheimer’s security clearance. In addition to the existing Los Alamos ScienceFest website,, an Oppenheimer-specific microsite is being developed to feature information about J. “We have a lot of plans for leveraging the film locally,” she said, adding that, as the County’s film liaison, she is reaching out to NBC Universal Pictures to acquire images, information and swag “to promote the film and to bring it to life and to create anticipation for it.”Īdditionally, Stewart said ScienceFest 2023 has been extended to a 10-day event, July 7-18, leading up to the Oppenheimer’s national release date, which is July 21. In a recent interview with the Los Alamos Daily Post, Los Alamos County Marketing Specialist Kelly Stewart said plans were hatching as soon as the cameras began rolling. We’re hoping that between Datafy and some of the other new data tools we are looking at bringing on board we can use data to come up with our strategic marketing.” “I think we have a great working relationship with the LACDC right now and I think LTAB and the Tourism Implementation Task Force are discussing those things right now. “I do know that different groups are trying to really leverage … the whole Oppenheimer movie,” Lodgers’ Tax Advisory Board (LTAB) Chair Jenn Olsen said. 6 County Council meeting, former Councilor Sara Scott asked about preparations being made in response to the movie. In preparation of Los Alamos and its history being cast in a global limelight, Los Alamos County, Los Alamos Commerce and Development Corporation (LACDC) and local organizations such as the Los Alamos Historical Society are making plans to take advantage of all the expected attention.ĭuring the Dec. The second trailer for the movie has been released and the movie is scheduled to hit theaters July 21. Director Christopher Nolan and his cast of A-list movie stars shot scenes for their movie “Oppenheimer” at several locations around town. Los Alamos Daily past March Hollywood paid a visit to Los Alamos. Robert Oppenheimer during a scene filmed in Los Alamos for ‘Oppenheimer’.
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